After my post yesterday on Search Engine Marketing I thought I would discuss Search Engine Optimization (SEO). SEO is the kind of search marketing where you optimize your web site to rank well in search engine results. To rank be successful in SEO you need to both optimize your site content, known as keyword optimization, and generate links to your site, known as link building. This article focuses on keyword optimization and your site content.Even a web site with a million back links will not get a lot of search traffic, if the keywords it ranks well for are not popular. One the other hand, even if you ranked first in Google for a very popular keyword like “cars”, it would do you no good if your site sold fishing rods. Both of these are examples of very poor keyword optimization.

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Are you a SEO Expert? If you are that makes you a slimy car salesman according to Shoemoney.

Last week Shoemoney posted an article Why I do not like 95% of SEO Experts. He states “SEO’s are like the 21st century car salesmen. Most are slimy and have no clue what they are talking about.” Since his article has come out there have been numerous articles stating that is not true and that Shoemoney is wrong.

What is so funny about this situation is Shoemoney decided 2 days after his post is to hold a debate on his radio show Webmaster radio. I find it ironic how he takes a topic that is discussed a lot and bad mouths it to get peoples attention and then uses it to market his radio show which is subscription based service.

So Shoemoney who is the slimy salesman now? It sounds like Shoemoney is trying to sell us a subscription to his radio show so people can discuss the validity of SEO.

What are your thoughts on the comments made by Shoemoney?

Update: Shoemoney is offering the recording of the show for free to listen in case you missed the show here

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